Like in the last post, this image stand out first because of the color and typography contrast. But when you read the sentence, it makes the design more understandable and clever. I like how the words "go to the hell" are in that fashion font very organic and lyrical and flow around itself that make me feel that the hell is beautiful and as the following text says "you actually look forward to the trip"
Altough I´m not sure about the underline in the red text, I like how the ascendents and descendents interact with it. Also it is true that the underline make the sentence bolder and overall everything has a good balance.
Another nice Lubalin piece. Do you currently have a book on him?
ReplyDeleteNormally, you want to avoid underlining type because the underline tends to run through the descenders. Here, the lines break to allow the descenders and ascenders through. You noticed that it makes a nice interaction.
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